How to Target the Most Influential Sense in Advertising

For any of us to communicate with another person, we must get our message across through one of their five senses. Advertisers, of course, know this. At times the sense of Spider-Man is used. You walk by a bakery and decide to stop in and find out what smells so good. The taste test is used for soda drinks or pizza ads. Pictures of food appeal to previous memories of its good taste. Touch is the main seller when people are buying a mattress. Consumers want to lie on it to find out if lying on it would be restful for eight straight hours.

Of the five senses, sight is by far the most influential. In fact, researches discovered mesothelioma settlement 80% of what we learn is learned through the eyes. Most of the rest is learned through hearing. This means that radio ads must get the consumer to capture a vision, smell, feeling, taste of the product through words alone.

Since 80% of what we learn enters our eyes, that means advertisers are Young Romance to center their ads around this gate to the will. If they can appeal by way of sound also, this is even better. Printed ads can be read multiple times and by multiple people. They can last longer and thus potentially influence more people than sound ads alone.

Visual advertisement comes in two forms, words and pictures. Words are abstract for they represent a reality. The word 'house' Dark Chocolate for a dwelling of brick and wood. Words can also stand for products. Slogans have caught on and identify products. One of the most famous was, "Where's the beef?" from the Wendy's ad. Though mainly verbal, that one phrase sold more hamburgers than anyone will ever know.

Rarely will the quantity of words sell an item. Usually it will not be the quantity but the quality that is important. People are busy and always in a hurry. The message of the ad must be succinct and catchy. It must give the message and yet not bore the audience. This is a hard balance.

Sometimes the words used or the image portrayed will be humorous. Humor is a leading attention getter for advertisements. Alaska airlines was excellent at portraying extremes in the airline industry, emphasizing their quality through exaggeration of what the competition didn't have. Their humorous ads must have kept the airline afloat for several years.

Sometimes the ad is only a reminder of what the consumer already knows. A motto, a logo, or a symbol each might associate itself to a particular product. The colors of Pepsi alone will sell the product. In other words, the picture is all the ad needed.

When ads have visual and audio elements, use effective words, and add a touch of humor, that ad will surely get the attention of the public. It is a difficult combination, but certainly possible. Using aerial advertising, some are able to concisely express their product and then have the message flown over a large gathering of people. This is mesothelioma symptom an airplane banner. It is an effective way to get a well planned message out to a large audience at a minimal cost. And with the added attention attractor of the plane's motor, the two major senses of sight and sound are used effectively to get the message to the public.

But not all TARGET="_BLANK" www.airsign.com/">aerial advertising companies are the same. Some simply take your order and contract it out to a local provider. You would be wise to stick with a TARGET="_BLANK" www.airsign.com/">banner towing company that has planes throughout the country so they are personally interested in the outcome of the service. Learn how AirSign has been leading the industry by providing this level of service since 1996.